Most people drink wine, enjoy it, and forget it. You might catch a smell or a flavor, but by the next glass, it’s gone. No pattern. No memory. No progress.
You keep sipping, hoping your palate will “just improve”—but it doesn’t. Without structure, your senses stay stuck. And the more wines you try, the more it all blends together.
Now imagine this: every glass builds your skill. You remember what you tasted. You describe it clearly. You feel confident.
All it takes is one simple habit—and it starts today.
If you’re like most people, you drink wine and move on. You might notice that you liked it, or didn’t. Maybe you pick up a fruit smell or a flavor, but it ends there. The problem is that casual sipping doesn’t help you remember or get better. You don’t train your senses. You don’t build a system for learning.
Think of it like going to the gym without a plan. You might lift some weights or run on a treadmill, but if you never track what you do, you won’t see much progress. It’s the same with wine. If you taste without structure, your brain doesn’t retain the information.
If you want to get better at tasting wine—faster—you need a consistent routine. Not just for the wine itself, but for how you observe, describe, and record your experience. This is where a tasting ritual comes in. It turns random sips into real practice. It helps you build confidence and remember what you’ve learned.
A tasting ritual is a step-by-step habit you follow every time you drink wine with focus. It’s short, simple, and always the same. You’re not just drinking—you’re practicing. You slow down. You pay attention. You take notes.
Here’s a basic 4-step process you can follow:
This is also known as “learning the grid”, which you can read about here. If you want a tool that will help guide you through this process, you can download my tasting worksheet here. It combines the best of both the CMS and WSET deductive/systematic tasting methods.
When you follow this routine, tasting wine becomes a skill—not just an activity. And remember—don’t rush. This isn’t about checking a box. It’s about training your palate. If you give this just 10 minutes each week, you’ll see results faster than you expect.
This habit works because it forces your brain to slow down and engage your senses. When you do the same steps over and over, you create a pattern. Your brain starts to store what you see, smell, and taste. Over time, you’ll build what’s called sensory memory—a mental library of flavors, smells, and textures. You’ll recognize more in your glass without needing to guess.
Note-taking also reinforces your memory. Writing things down—even just a few words—helps you remember more clearly. You start connecting what’s in the glass to grape varieties, regions, or winemaking styles.
This makes a big difference in your confidence. You’ll stop second-guessing yourself when someone asks what you think of a wine. You’ll be able to explain what you notice and why you like (or don’t like) something. That’s the real value of this habit—it sharpens your thinking and builds real wine skills.
After a few weeks of doing this, you’ll start to notice real changes. You’ll pick up more details in the glass. What used to taste like “wine” now starts to taste like red cherry, blackberry, or toasted oak. You’ll smell citrus or herbs where you used to smell nothing.
You’ll also remember wines more clearly. You’ll start to notice what styles or grapes you prefer—and which ones you don’t.
Best of all, you’ll feel more confident. Whether you’re at a tasting room, in a restaurant, or talking with friends, you’ll know how to describe what you’re drinking. That confidence comes from practice—not guessing.
You don’t need to be a pro. You just need a process. And you’re already doing something most people skip: tasting with intention. One habit, repeated weekly, can completely change how you experience wine. It’s simple. It’s practical. And it works.