You’re environmentally conscious. You eat organic and locally sourced produce. You dine in all of the best restaurants (when there isn’t a pandemic going on).

So why don’t you care about the provenance of your wine? Not all sustainably produced wines are certified organic or biodynamic. And not all organic wines are produced sustainably.

I see it all the time with my friends. Most are regular wine drinkers. A few have even toured Tuscany with me, where we explored the villages of Chianti Classico.

They’ve learned bits and pieces of information that doesn’t amount to much without context. And what I see way too often is wine lovers getting to this point and just giving up.

I teach curious wine lovers like you how to establish a base level of knowledge and then navigate the world of wine confidently. I’ve been there:

• I used to think that wine smells like wine, and that blackberries and roses were bullsh*t descriptors.
• I was convinced I would never know enough to be confident about wine.
• I bought the same handful of wines because that's what I knew and liked.